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Expert UX Research Meets the Art of Sourdough: Why I’m Building a Better Way to Reach Your Sourdough Goals

I am a professional user researcher using 13 years of experience to eliminate the stress of sourdough planning, so you can spend less time with a notebook and more time sharing warm bread with your family.

The Planning Shouldn't Suck the Joy Out of Your Baking

Baking offers a "Goldilocks balance"—the perfect sweet spot between essential structure and artistic creativity. However, when I picked up baking during the pandemic, I quickly realized that the "essential planning" part often feels like a chore.
 

How long does it take you to write out a whole sourdough plan? Between calculating starter feeding intervals, anticipating peak ripeness, and manually working backward from your goal time, it's easy to feel lost. I know the frustration of having a meticulously created timeline ruined because "life happens," leaving you to manually rewrite every step while digging up high school algebra just to adjust your starter amounts.

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Thirteen Years of Professional Research Should Be the Roadmap to Your Success

When you visit an "About" page, you are looking for answers to three critical questions: Is this person legit? Do they have what it takes to solve my problem? And do they truly understand how I feel?
 

I understand the struggle because I’ve lived it, but I also have the professional tools to fix it. As a User Experience (UX) Researcher with over 13 years of experience, I have uncovered pain points in everyday activities and generated insights to create digital experiences people actually love. I noticed that typical meal-planning apps completely lack the specific tools bakers need, so I decided to use my research expertise to build a modernized tool that helps you plan your baking in seconds.

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Calculation Chaos Shouldn’t Stand in the Way of Your Baking Success

My goal is to help you transition from a time-strapped, overwhelmed,  frustrated baker to one who is confident and self-sufficient. With the Bake a Plan app, you no longer have to work backward by hand.
 

Imagine having a tool that:

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  • Automatically generates a full timeline based on when you want to take your bread out of the oven.

  • Adjusts dynamically to your constantly changing schedule when unexpected events arise.

  • Tells you exactly when and how much to feed your starter for perfect ripeness.

 

By streamlining the process, we help you reclaim your time so you can focus on creating memories of warmth and laughter around the table.

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Building a Better Baking Future Should Be a Shared Journey

Ready to embrace a streamlined way to bake? Here are three easy steps to help us get this app off the ground:

  1. Join the Mailing List: Stay up to date on our progress and receive time-tested tips to improve your baking.

  2. Support the Kickstarter: Help us fund the development of this modernized tool.

  3. Bake with Confidence: Use Bake a Plan to automate your schedule and finally savor your success.​

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